The project stems from a reinterpretation of a tarot card, symbolizing the Sforza family and closely linked to the Visconti tradition. Milan, the birthplace of these dynasties, becomes the focal point of a visual reinterpretation that merges historical elements with contemporary design, creating a new iconic and evocative image.

YEAR
2025
CLIENT
Illustration & Lettering
CATEGORY
Illustration & Lettering
Dolly Noire
About the project
Concept
The concept is based on an elegant fusion of ancient and modern, aiming to build a bridge between the historical significance of the tarot cards and contemporary visual language. The choice of the goat as the central subject—Dolly Noire’s distinctive symbol—introduces themes of power, transformation, and mystery, enriching the iconographic narrative. This graphic reinterpretation celebrates Milan’s rich historical heritage and its ruling dynasties, transforming it through a modern sensibility that blends tradition and innovation. The result is a visual journey that honors cultural depth while proposing a fresh and original vision, capable of engaging with the present without losing its connection to the past.



The project stems from a reinterpretation of a tarot card, symbolizing the Sforza family and closely linked to the Visconti tradition. Milan, the birthplace of these dynasties, becomes the focal point of a visual reinterpretation that merges historical elements with contemporary design, creating a new iconic and evocative image.

YEAR
2025
CLIENT
Illustration & Lettering
CATEGORY
Illustration & Lettering
Dolly Noire
About the project
Concept
The concept is based on an elegant fusion of ancient and modern, aiming to build a bridge between the historical significance of the tarot cards and contemporary visual language. The choice of the goat as the central subject—Dolly Noire’s distinctive symbol—introduces themes of power, transformation, and mystery, enriching the iconographic narrative. This graphic reinterpretation celebrates Milan’s rich historical heritage and its ruling dynasties, transforming it through a modern sensibility that blends tradition and innovation. The result is a visual journey that honors cultural depth while proposing a fresh and original vision, capable of engaging with the present without losing its connection to the past.



The project stems from a reinterpretation of a tarot card, symbolizing the Sforza family and closely linked to the Visconti tradition. Milan, the birthplace of these dynasties, becomes the focal point of a visual reinterpretation that merges historical elements with contemporary design, creating a new iconic and evocative image.

YEAR
2025
CLIENT
Illustration & Lettering
CATEGORY
Illustration & Lettering
Dolly Noire
About the project
Concept
The concept is based on an elegant fusion of ancient and modern, aiming to build a bridge between the historical significance of the tarot cards and contemporary visual language. The choice of the goat as the central subject—Dolly Noire’s distinctive symbol—introduces themes of power, transformation, and mystery, enriching the iconographic narrative. This graphic reinterpretation celebrates Milan’s rich historical heritage and its ruling dynasties, transforming it through a modern sensibility that blends tradition and innovation. The result is a visual journey that honors cultural depth while proposing a fresh and original vision, capable of engaging with the present without losing its connection to the past.


